Reed Hastings announced the short-lived DVD-only service Qwikster and a potential 60 percent price hike for some customers, users rioted and cancelled their subscriptions- causing Netflix stock to plummet. The company, no doubt, wants to avoid a catastrophe similar to the one in 2011, when, after C.E.O. This testing varies in length and time and the fact that some members saw this test on a weekend is completely unrelated.” So no, neither you nor any Australian you know will have to pay more for enrolling in a Netflix plan on the weekend.īut Netflix admitted it is exploring charging more for its goods and services with this Australian test. “Reports that we are testing ‘weekend-only’ pricing are inaccurate and entirely false. What The Australian got wrong, according to an emailed statement from Netflix, was identifying this price hike as a new “weekend surging” model. The paper reported, and Netflix confirmed, that the streaming service has been running tests in Australia that increased the basic service from $8.99 to $9.99 a month, the standard service from $11.99 to $13.99 a month and the premium service from $14.99 to $17.99 a month. But now that Netflix has hooked an audience on its never-ending supply of original content, the streaming service is curious to know how much you’ll really pay to stay plugged in.Ī rather alarmist article from The Australian indicates that prices are going up down under. There’s a new TV series to watch every weekend (sometimes more than one), and with plans ranging from $7.99-$11.99, it costs less per month than a single night out at the movies. Gone are the days where everything you might want to watch is available in one bundled cable package-but when it comes to choosing which service to keep, Netflix often emerges as the best bang-for-your-buck option. In the age of Peak TV, cord cutting, and too many media options, many pop culture–loving Americans have had to make some budgetary decisions.
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